UNIT-II: Sources of Innovation, Technology Transfer, Creative Methods & Innovation Management Approaches(IME)
UNIT-II: Sources of Innovation, Technology Transfer, Creative Methods & Innovation Management Approaches 1. Sources of Innovation Easy Meaning Sources of innovation are the origins from which new ideas, products, or improvements are generated. Definition Sources of innovation are the factors or methods that generate new ideas and opportunities for innovation. A. Technology Push (Push Innovation) Easy Meaning Innovation starts from new technology and then finds a market for it. Process New Technology → Product Development → Market Introduction Example Development of Artificial Intelligence (AI) before widespread customer demand. Advantages Technological leadership New market creation Definition Technology Push Innovation occurs when technological advancements drive the development of new products and services. B. Market Pull (Demand Pull Innovation) Easy Meaning Innovation starts because customers need or demand something. Process Customer Need → P...